The Dispash

Home
Notes
Archive
About
The demise of Milkrun and the importance of the P&L
The delivery service had excellent branding and a lot of strategically smart positioning. But this can never compensate for an unprofitable product.
 • 
Gary Andrews
To celeb or not to celeb in advertising
The Superbowl loves a big name but not everybody gets it right
 • 
Gary Andrews
A different take on 2023 marketing trends
It's the economy, stupid. Or the stupid economy. Take your pick.
 • 
Gary Andrews
4
Most Popular
View all
How ChatGPT won't change the future
 • Gary Andrews
1
Popular on social media does not always equal good content
 • Gary Andrews
A different take on 2023 marketing trends
 • Gary Andrews
4
Reports of Netflix's death are premature. Very premature
 • Gary Andrews
Every brand is now an ad network
 • Gary Andrews
New
Top
Community
How ChatGPT won't change the future
Some writers may lose their jobs. But possibly not in the way we expect.
 • 
Gary Andrews
1
Substandard marketing training
We owe it to the next generation of marketers to give them a better grounding
 • 
Gary Andrews
Strategic arguments for brand in the metaverse
Should brands get involved? There's a few questions to ask first
 • 
Gary Andrews
Social media as we know it is dead
Dead is probably an extreme word. But can today's social media really be called social media, or has it evolved into something else?
 • 
Gary Andrews
The false creator economy
They shoulder the risks, make platforms more sticky, and many of them work for free. It's no wonder platforms love creators.
 • 
Gary Andrews
Creativity and coffee shops: an example of balancing message, brand and objective
Even point of sale creatives require strategic thinking
 • 
Gary Andrews
Every brand is now an ad network
Hotels, airlines and manufacturers are now as much media networks as they are products
 • 
Gary Andrews
The Dispash
The Dispash
A dispassionate analysis of media, marketing, and tangentially relevant areas
Recommendations
View all 7
Unmade - media & marketing through an Aussie lens
Unmade - media & marketing through an Aussie lensTim Burrowes
Five things on Friday
Five things on FridayJames Whatley
Social Lives
Social LivesCattington
Dan’s Media Sandwich
Dan’s Media SandwichDan Taylor-Watt
The Rebooting
The RebootingBrian Morrissey
© 2023 Gary Andrews
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing