Archive - The Dispash

The anti-trend email for 2025

Trends are easy to write. Questions are harder to answer.

Jan 6 •

July 2024

Why AI has changed nothing and everything

Two years on we have a powerful and exciting technology that still feels

Jul 28, 2024 •

April 2024

News and Meta's very complicated relationship

Who should pay for journalism and why should it be Meta?

Apr 1, 2024 •

January 2024

The anti-trend email: questions to ask in 2024

Rather than do trends, ask better questions

Jan 26, 2024 •

December 2023

Why craft breweries may not survive the economic downturn

Smaller brewers produce brilliant beers. But is product enough to get them through a challenging market?

Dec 10, 2023 •

September 2023

Media planning in the age of the Matildas

Record viewing figures shouldn't have been a surprise

Sep 17, 2023 •

July 2023

Measuring the effectiveness of organic social

Brands spend time and money creating content. What do they get in return?

Jul 19, 2023 •

June 2023

Embracing failure

You'll inevitably make mistakes in your career. That's a good thing

Jun 5, 2023 •

April 2023

The demise of Milkrun and the importance of the P&L

The delivery service had excellent branding and a lot of strategically smart positioning. But this can never compensate for an unprofitable product.

Apr 23, 2023 •

February 2023

To celeb or not to celeb in advertising

The Superbowl loves a big name but not everybody gets it right

Feb 28, 2023 •

January 2023

A different take on 2023 marketing trends

It's the economy, stupid. Or the stupid economy. Take your pick.

Jan 15, 2023 •

December 2022

How ChatGPT won't change the future

Some writers may lose their jobs. But possibly not in the way we expect.

Dec 26, 2022 •

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